OLP's Origin

London. Trafalgar Square. As good a place as any for a transformative moment.

Heavy grey clouds hung over everything, adding to the already downcast mood of a young exchange student who had just been dealt what he thought was a death blow – practically everyone in London had turned down him and his work.

Now there was nothing to do but feed the flocks of pigeons who descended on Trafalgar Square for their daily bread from the tourists – and world-traveling, out of work art directors. But this naive, young artist was about to learn how to turn despair into hope, and rejection into determination.

This is not the real Ning or pigeon

Ning Li was about to become someone else, and take the first steps on the road that would lead to a host of creative awards (Cannes Lions, One Show Gold Pencils) and living his life based on an inspiration he was about to have. As Ning raised his head, his eyes met an odd but fascinating sight… a one-legged pigeon.

This is not the real Ning or pigeon

As the pigeon lifted himself over the others to get closer to his next meal, his confidence and determination sent a clear message to the other pigeons – back off. Ning was struck by his defiance and his ability to turn a disadvantage into an opportunity.

Ning never forgot this brief encounter and drew inspiration from it, because nobody has to work harder, dare more and beat the competition like a one-legged pigeon. And from then on… Ning did.

The dream team

One-Legged Pigeon is an award winning full-service creative agency with a diversified team of concepters, designers and a whole production team dedicated to a common goal - perfection.